Monday, May 13, 2013

Does Your Mission Statement Cover Everything?

You can tell a lot about a company by reading its Mission Statement. But does it tell the whole story?

A Mission Statement must cover three basic areas of your company:

  • Who you are
  • What you do
  • What you are committed to

The commitment part is where most companies fall short. I have read many statements -- they cover the fact that the organization is committed to making a profit, making sure the shareholders are happy, making a good product, and providing good service. But the story doesn't stop here. So many fail to show a commitment to the safety of their employees.

The fact of the matter is, if it were not for your employees (your biggest asset), you most likely would not be in business.

When a company makes a commitment to safety, the owners are making a commitment not only to themselves but also to the people who work for them. It does not matter if you distribute books or manufacture cars, you must make this commitment. It will say a lot about how you respect your employees. It will also challenge your employees to stay safe and watch out for others.

When you write your Mission Statement for the first time, or when you perform your annual review of it, make a commitment to safety. As Paul Harvey would say, "Now you know the rest of the story."